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Microsoft Shows Why Expression Is a Standout

NEW YORK—Microsoft has been touting the benefits of its design tools for a couple of years, but examples of those are just beginning to emerge with the advent of the company’s Expression suite of design tools.

At the Jan. 30 event here dubbed ExpressionSession07, Microsoft showed off the intimate details of its Expression tools to an invite-only audience of design professionals. The New York event was the third of three, with the other two occurring in San Francisco and Chicago earlier in January.

“Great [user] experience requires designers, not programmers,” said Eric Zocher, general manager of Microsoft’s Expression tools. “Platform plus craft plus tools equals user experience,” Zocher said.

“The design community has changed Microsoft and we’re looking forward to working together” with the community, Zocher said.

Microsoft’s Expression tools represent the company’s initial foray into providing tools for professional designers. The Expression Studio consists of four tools: Expression Web, Expression Blend, Expression Design and Expression Media. These tools build on top of core Microsoft technology such as WPF (Windows Presentation Foundation) and XAML (Extensible Application Markup Language), among others.

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Microsoft, Microsoft Expression, Expression Studio,Expression Blend, Expression Design, Expression Media

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