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Microsoft showcasing Silverlight 4, PlayReady and other Digital technologies at IBC conference, Amsterdam

At International Broadcasting Conference (IBC), Sept. 11–15 in Amsterdam, Microsoft will reveal new partner solutions built on Microsoft technology for the media and entertainment industry. Microsoft will showcase the latest developments at the Microsoft exhibit in the Topaz Lounge, at the Amsterdam RAI Exhibition and Convention Centre. Several demonstrations highlight the growing number of customers including Tesco, Canal+, France 24, ESPN, NBC Sports, ProSieben, Sat.1 and TV2 that are using the Microsoft platform including Silverlight and Internet Information Services (IIS) Media Services 3.0 to enable rich and compelling consumer experiences globally. Microsoft’ll also preview the latest media feature developments planned for Microsoft Silverlight 4, including native multicast support and support for offline digital rights management (DRM) powered by Microsoft PlayReady technology.

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