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Microsoft Research suggests correlation between IT usage and business growth

Microsoft released its global SMB IT and Hosted IT Index 2010,1 which investigates how small and midsize businesses (SMBs) across multiple segments fared during the recession and how they use technology. The research finds that businesses that value IT as an enabler for better business productivity and effectiveness and those that use hosted services performed better fiscally than those that do not. Despite the global recession, more SMBs surveyed in 2010 reported an increase in revenue than in 2008. Those that reported growth view IT as critical to their business success: • In the past 12 months, 52% of SMBs reported an increase in revenue, up from 39% in 2008 • Increasing 20 points since 2008, 55% of SMBs view IT as critical to their business • Of the SMBs that view IT as critical, 60% saw revenues grow over the past 12 months. In contrast, among SMBs that stated IT is not important, less than 29% saw revenue increase.

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