Daniel C. Young, a graphics designer at the Art Center College of Design has imagined what a much more radical Microsoft rebranding could look like. Microsoft’s focus and leadership on Natural User Interfaces (NUIs) seems to be the main source of inspiration for Young’s concept, as he explain:
“Generative logo and transmedia campaign for Microsoft Reimagined, a creative vision for Microsoft to lead innovation in natural user interface (NUI) computing through research and open collaboration with the art, science, and design communities. The identity system can generate infinite variations and unique color palettes for each of Microsoft’s product line.”
Here are a couple of mockups from Young’s portfolio that contains a range of mockups demonstrating the applications of the concept in both print and digital and even a video (embedded below).
Here is a website mockup of a Kinect information page:
You can check out, Young’s complete portfolio here.