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Microsoft Pushes Windows Vista Volume Licensing

During Microsoft’s annual financial analysts conference today, the company’s chief operating officer boasted about increases in Windows volume licensing.

It’s the “best rate we’ve seen in many, many years,” Kevin Turner said of annuity licensing contracts. He acknowledged that Windows Vista Enterprise and MDOP (Microsoft Desktop Optimization Pack) were major drivers. Both products can only be purchased by way of volume licensing contract. By contrast, Windows XP Professional and supporting tools could be purchased without a volume licensing contract.

Turner said that about 42 millions PCs are covered by volume licensing. Among midsize businesses and enterprise, Windows annuity contract penetration is 19 percent, he said.

“I think it moved a point of two.” Turner said about Windows volume licensing increases.

Historically, about 80 percent of Windows client revenue comes from OEMs. Microsoft wants to shift—some could say force—customers to volume licensing, which would further smooth out Microsoft’s balance sheet.

Full Article

Microsoft, Windows Vista, Volume Licensing, License, Vista License, Windows Volume Licensing, Microsoft News

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