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Microsoft PlayReady and PIFF to enable instant streaming from Netflix Ready Devices and Apps

Microsoft announced that Netflix has selected Microsoft PlayReady technology and Protected Interoperable File Format (PIFF) for use in new Netflix ready devices and apps. This adoption will enable Netflix members to instantly watch thousands of TV episodes and movies over Internet on a wide range of new devices — Internet TVs, Blu-ray disc players, home theater systems, video game consoles and other devices from a broad variety of consumer electronics manufacturers. Netflix already deploys PlayReady to enable all instant streaming scenarios on Windows-based PCs and Macs. The company expects first Netflix ready devices beyond computers to incorporate Microsoft PlayReady as early as this summer. Netflix ready device program, which launched in 2007, already has dozens of devices on market that use Windows Media DRM. “Netflix ready devices are a popular way for our members to instantly watch the huge library of TV episodes and movies available from Netflix that can be watched instantly on their TVs,” said Bill Holmes, of Netflix.


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