According to industry reports Microsoft is considering to launch own-brand tablet PC that features Windows 8 by the end of 2012 with cooperation from Texas Instruments and Taiwan-based OEMs/ODMs, according to sources from the upstream supply chain.
Microsoft isn’t new to the hardware scene as they currently create the Xbox 360 and Zune. If Microsoft would create a tablet, it would help to provide instant brand recognition to their emerging tablet strategy.
Facing Apple’s iOS and App Store successful assistance in helping iPhone and iPad to gain shares in the smartphone, tablet PC and even PC market, while Google has also been working aggressively on developing operating systems and establishing its own supply chain alliance, Microsoft plans to copy its branding strategy from product lines such as Xbox 360, Zune, Kin smartphone and TV, to compete in the tablet PC segment.
Although Microsoft has been seeking business opportunities outside of PC-related markets and is aggressively launching own-brand products, Xbox 360 is currently the only own-brand product line that Microsoft has achieved success, while Zune media player, Kin smartphone and own-brand TVs all had unsatisfactory performance. However, Microsoft is still considering to launch an own-brand tablet PC and is proceeding on a low profile, the sources noted.
The sources pointed out that despite the plans to launch its own-brand tablet PC, Microsoft will continue to push its IDP plans for Windows 8.
However, Microsoft didn’t confirm the rumor.