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Dec192009

Microsoft Patent Avatar on Physical Characteristic


Diagram from patent application.

A new Microsoft patent application “Avatar Individualized by Physical Characteristic” aim at fat people, proposing to generate fat avatars in gaming environments for individuals whose health records indicate they’re overweight, limiting their game play, and even banning them. Linking one’s gaming avatar to one’s physique, explains Microsoft, will produce healthy and virtuous behaviors in individuals. Microsoft also proposes shaping gaming experiences by using ‘psychological and demographic information such as education level, geographic location, age, sex, intelligence quotient, socioeconomic class, occupation, marital/relationship status, religious belief, political affiliation, etc.

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