Microsoft is reaching out to help small businesses find IT support by introducing the Small Business Specialist Community, some 5,000 Microsoft partners who have gone through training, passed exams and been designated by the software maker as being able to meet the IT needs of small business.
Each partner is able to offer technology advice, support and service to small businesses, which Microsoft, of Redmond, Wash., defines as having 50 or fewer employees, and can also use the new Microsoft Small Business Specialist Community logo.
Given that there are about 20 million small businesses in the United States alone, the move should help Microsoft sell more of its solutions, while its partners get to rack up consulting and support fees.
And, as many of those partners are small businesses themselves, “they truly understand what it means to run a small business,” said Eric Ligman, Microsoft’s senior manager of community engagement for small business in the United States.
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