Next Monday at E3 in Los Angeles, the Xbox home entertainment pot will be boiling over during a 90-minute event that you can view live on Spike TV, Xbox.com or on the Microsoft News Center.
Frank X. Shaw, cvp, corporate communications, Microsoft shared some numbers and then take a look at what they mean and what the future holds.
Shaw revealed that “We’ve sold more than 53 million Xbox 360 consoles, and Xbox has been the top-selling console in the last year. There’re more than 30 million Xbox LIVE members. And more than 10 million Kinects have sold to date.”
Shaw further said “Those’re pretty big numbers for a device that, until recently, had primarily been purchased by hardcore gamers. But something interesting has happened in the last few years. While people are still playing a ton of video games, 40% of all Xbox activity now is non-game. Put another way, we’re “seeing an average of 30 hours of video consumption per month per Xbox,” a number that’s growing fast. And people are expecting more — more options, more games, more videos, more entertainment.”
“The vision for Xbox is straightforward: All of the entertainment you want. With the people you care about. Made easy. That’s why you’ve seen us invest in partnerships with ESPN, Netflix and Hulu. That’s why we’ve baked social directly into the experience with Xbox LIVE — connecting gamers, friends and families across the globe. That’s why you’ll see Xbox marketed more as an entertainment brand this year. And that’s why we’re investing so much in Natural User Interface technologies (speech, touch, gestures) to make the entertainment experience that much easier–and more fun. With Kinect, we’ve made NUI real for millions of people, and we’ve only begun to scratch the surface of what’s possible,” stated Shaw.
[Source: Microsoft blog]