Microsoft unveiled its “OneApp” software application that enables feature phones, commonly found in emerging markets to access mobile apps such as Facebook, Twitter, Windows Live Messenger, and other popular apps and games. Launching first with Blue Label Telecoms in South Africa, Microsoft says it’ll be striking similar deals tdo roll out OneApp through other wireless companies in developing markets around the world, such as India, China, Brazil and elsewhere. OneApp itself is an extremely small footprint, about 150 KB, and the apps are also about 13 to 15 KB, and not exceeding 30 KB. Despite those limitations, it’s “a very good user experience,” with graphics and not just text, Tim McDonough said. Microsoft’s also applying its “software plus services” approach that combines computing and storage on the device and in remote data centers — shifting between the “cloud” and the phone depending on the amount of available memory and other resources on the device. There’ll also be specialized applications for local markets, such as a mobile wallet for making purchases or buying train tickets.
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