Microsoft has no plans to develop a new smartphone device, such as its ill-starred Kin handsets, “We’re in the software business and that’s where our business will be focused,” Tivanka Ellawala responded to a question that the Redmond, Wash.-based behemoth is working on a new phone.
Ellawala said “phones running on Windows Phone 7 will drive demand for data services, which should be good news for telecommunications operators.”
Acknowledging the importance of tight integration of software and devices. “In designing WinP7 software, Microsoft included specifications for phone chassis,” Ellawala said; “We’ve some major [phone makers] signed up to do devices.”
Most WP7 apps are created by outside developers, Ellawala said, emphasizing that phone will’ve strong entertainment, social and gaming features. “We’ll make it fun and user friendly,” Ellawala said. “We’ll also be pretty strong on gaming side. This’s an important part of Microsoft’s business.”