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Microsoft News Powers MSN & News App for iOS and Android

Microsoft introduces a new news experience for people to stay informed across the web, phone, desktop and other devices joins rivals Apple News and Google News.

Microsoft who has been in news industry for over 23 years since it first launched MSN in 1995, is now launching its new news engine Microsoft News, that powers MSN.com, redesigned Microsoft News app for iOS and Android. The new experience also powers the Web, Windows 10, Microsoft Edge, Skype, Xbox and Outlook.com.

The screen shot above shows new MSN, powered by Microsoft News.

The new experience uses a mix of publisher partnerships, algorithms, human editorial and artificial intelligence (AI) curation. Though Microsoft is itself a meta news organization, it works with over a thousand premium publishers and 3,000 plus brands in major global markets to aggregate news, videos, photos and other content and delivers free to people all over the world.

Also, there are “more than 800 editors with extensive backgrounds in media and journalism working from 50 locations around the world, including editorial newsrooms serving multiple regions in India, Germany, France, Mexico, Canada and Spain.”

Microsoft notes, “the AI scan the content as it arrives, processes it to understand dimensions like freshness, category, topic type, opinion content and potential popularity and then presents it to editors.” “Our algorithms suggest appropriate photos to pair with content to help bring stories to life. Editors then curate the top stories throughout the day, across a variety of topics, so our readers get the latest news from the best sources.”

Similar to Google’s Microsoft allows people personalize their news experience, including prioritizing favorite topics on MSN.com or selecting interests to follow in news feed on the Edges’ Start page and apps on Windows 10, iOS and Android.

At the same time, the redesigned News app brings in a modern and beautiful experience with new features including:

Microsoft News App for iOS and Android

  • New personalization upgrades, including an ability to tailor interests to follow in the news feed, like World News, Personal Finance, Fitness and many more – and to roam interests across devices and local news options for top cities
  • Easy to configure breaking news alerts
  • New dark theme, enabling better night reading
  • Simplified access through seamless integration with iOS and Android widgets
  • Continuous reading, for a smooth content experience

Although, it offers free news, but their well-funded press in just the past four years “delivered more than $600 million back to its publishers,” enabling them to focus on what they do best: quality journalism.

You can get the Microsoft News app here.

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