diTii.com Digital News Hub

Sign up with your email address to be the first to know about latest news and more.

I agree to have my personal information transfered to MailChimp (more information)


Microsoft Looking to Unload ‘Ciao’ it Bought for Bing

Microsoft has put its comparison-shopping site Ciao on the block. Microsoft bought Ciao’s parent company Greenfield Online in 2008 as part of its acquisition binge to improve its search engine — it also bought travel information site Farecast and contextual search service Powerset for more than $100 million apiece around the same time.

Here at diTii, we reported earlier that Ciao was recently suffered, along with a number of other sites, from Google’s recent “Panda” algorithm change. In the panda update, Ciao.co.uk lost more than 94% of its traffic due to Panda:

Microsoft even fired at Google claims that Google is involved in rigging searches following the recent Panda update which was designed to “reduce rankings for low-quality sites”.

Citing a report from MergerMarket, Matt Rossoff, at Business Insider reports that Microsoft would probably get less than $100 million for the sale. Possible buyers include Kelkoo (owned by UK private equity firm Jamplant), Shopzilla (owned by Scripps), or PriceGrabber.com (Experian).

Microsoft would not comment on the report.

[Source: Business Insider]

Share This Story, Choose Your Platform!

Get Latest News

Subscribe to Digital News Hub

Get our daily newsletter about the latest news in the industry.
First Name
Last Name
Email address
Secure and Spam free...