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Microsoft Looking to Unload ‘Ciao’ it Bought for Bing

Microsoft has put its comparison-shopping site Ciao on the block. Microsoft bought Ciao’s parent company Greenfield Online in 2008 as part of its acquisition binge to improve its search engine — it also bought travel information site Farecast and contextual search service Powerset for more than $100 million apiece around the same time.

Here at diTii, we reported earlier that Ciao was recently suffered, along with a number of other sites, from Google’s recent “Panda” algorithm change. In the panda update, Ciao.co.uk lost more than 94% of its traffic due to Panda:

Microsoft even fired at Google claims that Google is involved in rigging searches following the recent Panda update which was designed to “reduce rankings for low-quality sites”.

Citing a report from MergerMarket, Matt Rossoff, at Business Insider reports that Microsoft would probably get less than $100 million for the sale. Possible buyers include Kelkoo (owned by UK private equity firm Jamplant), Shopzilla (owned by Scripps), or PriceGrabber.com (Experian).

Microsoft would not comment on the report.

[Source: Business Insider]

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