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Microsoft Live Webmaster blogs SEM 101 Learning Series

In the latest post of “Search Engine Marketing (SEM) 101” series (aimed to help folks who suddenly find themselves responsible for promoting their organization’s website), Live Search Webmaster Center blog said “SEM encompasses all of the various ways site owners can use search engines to attract more traffic to their websites. SEM is comprised of two major parts: SEO and Pay-Per-Click (PPC) advertising, and helps a website reach its optimal rank in the “organic” (naturally relevant) section of search engine results pages (SERPs), which increases its visibility to searchers.[…]“Does it matter to me that people find my website through search?” That’s the key question that only you can answer. And if your answer is, “Yes, it matters to me!”, then SEM matters. You don’t need to be as big as Amazon to benefit from SEM. In fact, it’s the smaller sites that benefit the most, as they will get a chance to stand out in the light of day. The Amazons of the web-based world can otherwise cast pretty big shadows!”

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