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Microsoft Hohm + Social Networking = Community of Energy Savers Resources

Microsoft Hohm is an online app letting homeowners and apartment dwellers track energy use & receive personalized recommendations for saving energy. Several utility providers are also participating in Hohm, enabling their customers to automatically track actual usage and costs through the site. Hohm blog and related community on Facebook, YouTube and Twitter engage users in continuing discussion of best ways to reduce environmental impact. Conversation threads have touched on methods for efficiently heating water, debates about whether to turn off lights when leaving a room for just a few minutes, and suggestions about which indoor plants can improve air quality. Elliott Lemenager, online community manager for Microsoft Hohm, says that online conversation is immensely rewarding. “Community is such that when you put out information, you gets huge response.”

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