NBC Universal is partnering with Microsoft to expand its online offerings for the 2008 Olympics.
NBC Uni was just one of the many partnerships Microsoft founder Bill Gates disclosed in his keynote speech Sunday evening to open the Consumer Electronics Show. In addition, MGM was introduced as the latest studio lined up to contribute movies to Xbox Live Marketplace. Disney, which already has a movie deal in place, now will provide TV programming to Xbox from ABC, Disney Channel, Toon Disney and ABC Family.
Among other companies teaming up with the PC giant in other arenas are CNN, Showtime and Samsung, enabling Microsoft to deliver new ways of experiencing TV programming.
But it was NBCOlympics.com on MSN that led the laundry list of media-minded innovations Gates introduced in his hour-plus address. Microsoft will lend the power of its Silverlight online video technology as well as the massive reach of its MSN Network to NBC Uni’s usual array of TV coverage to this summer’s event in Beijing.