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Microsoft Fighting Back on Twitter Over “Microsoft Is a Dying Consumer Brand”

This morning David Goldman of CNNMoney’s article headlined, “Microsoft is a dying consumer brand,” seems to be getting the Redmond company all riled up.

Consumers have turned their backs on Microsoft. A company that once symbolized the future is now living in the past. The less than stellar performance of, and problems in, nearly every consumer division.

It cites StatCounter’s data showing IE’s market share falling below 50%, and is even smart enough to note that’s just one statistic with various problems, though the trend is clear.

It also seems that MS doesn’t want to compete with Android, so it plans to charge royalty fees to handset makers to discourage them from using it in their products.

The conclusion is that MS will just be a “commercial, not consumer company.”

Frank Shaw, Redmond company’s vp, is fighting back on Twitter by pointing out the areas where the company sees strength or new momentum in its consumer businesses.

Shaw’s picks so far include: upcoming Kinect controller for Xbox 360, Microsoft Bing search engine, and Halo: Reach. He also declares the 1,000 apps in Windows Phone Marketplace a “good start,” and notes that a good chunk of the 240 million Windows 7 licenses went to consumers.


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