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Microsoft Enrich Conversations With New “Bing Gif Search”

As GIFs are becoming more an integral part of communication nowadays, Microsoft is rolling out a new search features that aims to simplify the process of build conversation apps with integrateing GIF images by leveraging new “Bing Gif Search” feature.

Microsoft said, “Bing Gif Search is part of the Bing Image Search umbrella available in Cognitive Services.”

So, why one should use Bing Gif Search? Microsoft explains the details said, “Unfortunately, there is a lot of nefarious content that is NSFW out there.”

However, Bing only keep and serve clean gifs to end user, as it scan and prune all “adult” or “offensive” content from the GIFs using its computer vision technology. Also, Bing have humans who reviews all common user queries related to gifs and keep search results clean.

Here is an example screenshot showing Bing Gif Search in Outlook:

Bing Gif Search in Outlook

While, Bing’s artificial intelligence (AI) helps in ranking only highly relevant and engaging gifs and shows them at the top of search results. For example, Bing uses facial analysis to detect exaggerated faces.

Lastly, the Bing Gif Search API support the same languages that other Bing Search offerings support across the world.

To get started using Bing Gif Search, you need to obtain access keys first from either Bing Image Search or Azure portal. You can request a free trial by clicking on the “Try Bing Image Search” and the keys will then show up along with the proper endpoints on the same page.

Obtain Free Bing Gif Search Key from Bing Image Search

Alternatively, a paid subscription of Bing Gif Search can be purchased from the Azure Portal, then create a gif search instance by adding Bing Search V7 service in to the subscription. “Enter in the required fields and choose the appropriate pricing tier and region. Create the resource and your keys will be generated.”

Here you can see getting a paid key process on Azure portal:

Paid Bing Gif Search Key on Azure Portal

Once you obtained keys (free or paid), you can start making API calls to the gif search endpoint. However, you will need to make some slight modification to URL parameters for Gif Search. Here is an example URL to specify gifs only:


For more details refer to this gif search documentation.

And, for quick start options (C#, Java, Node.js, PHP, Python, or Ruby), see this Bing Image Search documentation and pick up a language to begin querying the API and viewing JSON response.

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