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Microsoft digital ad agency Avenue A/Razorfish seeks old media business

Microsoft-owned digital ad agency Avenue A/Razorfish is attempting to expand beyond creating online advertising for corporate clients. It wants to advise them on media strategy as well.

The company says it’s launching a media and entertainment consulting practice with 200 staffers in New York, L.A. and San Francisco in a bid to broaden their client roster and increase billings from current clients.

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