Microsoft’s crusade to make Bing a household name recently ended up pairing with Blackberry to become the default search and map provider, now Microsoft is expected to announce a major search deal with Baidu search engine (Google’s Chinese rival).
The deal could be announced next week according to the Chinese site.
“Microsoft is close to announcing a partnership with Chinese search company Baidu, according to rumors in the Chinese press, via Bill Bishop on Twitter.
According to report from Business Insider:
It looks like Baidu is taking over the paid ads on Bing China, and Bing will provide the English language results for Baidu.
Bing is a tiny player in China’s search market. Perhaps by striking a partnership with the biggest search engine there, it can gain some traction.
With this announcement and the recent BlackBerry OS integration, Microsoft is positioning Bing in several different markets outside of Bing.com Microsoft is pushing Bing at every turn, something they must continue to do if they wish to take marketshare away from Google.
[Via: Business Insider]