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Microsoft Big Snap Search in UK

NewMediaAge reports that Microsoft is running a prize campaign for Live Search users, yet another search and win promotion. The contest is based in the UK, in partnership with Virgin called “Big Snap Search.”

Users can go to bigsnapsearch.com and search, at the top of the search results page, two cards will flip over. If those cards match, the user wins. What do you win?

The terms and conditions:

  • 23 Virgin Experience Days vouchers worth different amounts
  • A pair of tickets to Necker Island
  • 7 nights accommodation for 2 adults sharing a room in The Great House

The contests runs from Monday 25th February, 2008 and ends on Monday 21st April, 2008.

Paul Davies from Microsoft said:

Searching is the second-most popular online activity after email and this campaign is designed to enliven people’s everyday search experiences. We wanted to create a compelling mechanic that would motivate and excite users while driving traffic and increasing query volume on Live Search.

This is not the first time Microsoft ran contests to promote Live Search. They have done it several times, the last time we covered it was in July 2007, which contains links to past contests as well.

Source:→ SEL

Microsoft, Live Search, UK, Virgin, Big Snap Search, Prize, Campaign, Marketing

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