A new Microsoft patent application proposes to create ads out of human interactive proofs, also known as CAPTCHAs, those lines of fuzzy or distorted text or images used by websites to confirm that submissions are coming from real human beings, not automated online bots, reported. Microsoft’s idea, as depicted in the accompanying diagram, is to present users with a product image, slogan, or some other form of advertisement — then require them to type in the name of the product or related text to complete the human proof. But it turns out ‘not an original idea’ – a AdLab post, proposing essentially the same thing.
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