Here’re some the case studies on SoftGrid/App-V, with not only have docs but videos as well.
BASF IT Services
BASF IT Services supports networks and computers for nearly 60,000 users worldwide. The company followed an expensive certification process to ensure flawless operation of the applications it makes available—but the careful certification process was delaying the delivery of applications. BASF IT Services needed a way to shorten application deployment time while still keeping certification at the same high level of quality. The IT service provider found a solution in software virtualization technology. Microsoft® SoftGrid® Application Virtualization accelerates the certification process and reduces overhead considerably by delivering applications to customer PCs dynamically. Virtualization is invisible to users, who receive their new applications and updates sooner than before and can remain confident that the new software is compatible with their existing applications.