At the Electronic House Expo in Orlando, Microsoft with co-sponsor Media Center Integrator Alliance, announced the 2009 Windows Media Center Ultimate Install Contest. The goal of Windows Media Center Ultimate Install Contest is to identify the best implementation of the Windows Media Center platform as designed and installed in a residential electronics system. The entry period closes on Aug. 1, 2009, at 11:59 p.m. PDT. The winner will be announced at CEDIA EXPO 2009 in Atlanta. The winner will receive a prize package, sponsored by Microsoft and the MCIA.