Microsoft and PepsiCo have teamed up to deliver an online game centered around the beautiful game. The game, called “Football Hero” will run across Xbox.com and Xbox Live pages, Hotmail, as well as the entertainment and sports pages on MSN portal, and Windows Live Messenger. In addition, there will be a dedicated Football Hero site. According to the Redmond company, PepsiCo International’s Global Football campaign will be offered on no less than 14 markets worldwide, including Europe, the Middle East and South America. The promise from Microsoft is that its advertising division has put together an integrated brand engagement campaign, featuring ad content from Pepsi as well as a new website hosted on MSN. The integrated Global Football campaign was developed by Microsoft Advertising in concert with OMD International London. Going live on April 15, campaign is designed to take advantage of growing enthusiasm building for 2010 football World Cup in Africa and is planned to last until the end of summer. Its target audience will be able to enjoy content featuring star players such as Lionel Messi, Didier Drogba, Thierry Henry, Ricardo Kaka, Frank Lampard, Fernando Torres, Andrei Arshavin, and Michael Ballack.
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