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Oct292008

Microsoft adCenter: New Campaign Management and Editorial Updates

Microsoft has upgradede the adCenter interface and added new features to help make managing your adCenter campaigns easier. The updates include:

  • Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page
  • Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits
  • User Management: if previously you were only able to have one user, now you can create multiple account users
  • Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads
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