Microsoft launched a new phase of its “I’m a PC” campaign on prime-time TV in the U.S. tonight. This’s no Seinfeld commercial. Instead, it’s a straightforward ad whose theme is Windows PCs have come a long way in the past few years, and are worth another look.
Microsoft explains the new campaign:
Instead of waiting for them (users) to come to us, we bring a PC store to them when they least suspect it. In the TV ads, we target unsuspecting real people by transforming a room in their home into a personal PC store with a wide array of innovative, beautiful hardware.
“Meet Julie. She never shopped for a new PC, because she didn’t think there was anything better out there. To show her what she’s missing, we built a PC store in her house. Julie, meet your new PC.”
The machine she ended up picking was an all-in-one HP TouchSmart. (Looks to me like one of the new 610z Series models, which start at $900.)