diTii.com Digital News Hub

Sign up with your email address to be the first to know about latest news and more.

I agree to have my personal information transfered to MailChimp (more information)

May092011

Microsoft Ad: Julie – Personal PC Store

Microsoft launched a new phase of its “I’m a PC” campaign on prime-time TV in the U.S. tonight. This’s no Seinfeld commercial. Instead, it’s a straightforward ad whose theme is Windows PCs have come a long way in the past few years, and are worth another look.

Microsoft explains the new campaign:

Instead of waiting for them (users) to come to us, we bring a PC store to them when they least suspect it. In the TV ads, we target unsuspecting real people by transforming a room in their home into a personal PC store with a wide array of innovative, beautiful hardware.

“Meet Julie. She never shopped for a new PC, because she didn’t think there was anything better out there. To show her what she’s missing, we built a PC store in her house. Julie, meet your new PC.”

The machine she ended up picking was an all-in-one HP TouchSmart. (Looks to me like one of the new 610z Series models, which start at $900.)

Share This Story, Choose Your Platform!

Get Latest News

Subscribe to Digital News Hub

Get our daily newsletter about the latest news in the industry.
First Name
Last Name
Email address
Secure and Spam free...