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Dec272007

Microsoft $300 million consumer product blitz

What kinds of products will Microsoft be pushing when it launches its new $200 million to $300 million consumer-product ad campaign in early 2008?

AdAge has reported that Microsoft has narrowed its search for an agency to handle creative for the forthcoming “consumer-products blitz” to two: MDC Partners’ Crispin Porter & Bogusky and Publicis Groupe’s Fallon.

No doubt, Xboxes and Zunes will be on the roster. Windows Home Server (which is currently plagued by a serious and still unresolved file-corruption bug) could be on the list, too. Windows Live services and Windows Vista could stand for some serious consumer advertising help.

Full Article

Microsoft, Blitz

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