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Messenger Serving 5B Monthly Facebook IMs From 12.3M Monthly Active Users

Facebook chat is now at “5 billion monthly Facebook IMs in 984 million conversations from 12.3 million monthly active users,” announced Jeff Kunins in September 8 blog post on Inside Windows Live. In Feb this year, the Me

“From bringing Facebook into Messenger to letting you send email to your LinkedIn colleagues from Hotmail to powering the Twitter integration in Windows Phone’s People Hub and more, we think it should be easy to use the services you choose. Your services should just work great together, without obstacles pushing you or your friends to “switch” services along the way. Messenger and Facebook Chat is one of the key places where we’re excited to see this come together–users love it, and we’re literally seeing 100X the daily, per-user chat engagement from this approach compared to the traditional “federation” model,” said Kunins.

Kunins also gave insight about how these numbers compare with the “federation” approach that we’ve previously tried, and that some services are still more focused on today. “Even after 5 years of having federation with Yahoo, and even though for most of that time both Yahoo! and Messenger global IM traffic has dwarfed total Facebook Chat traffic, when we look at a typical day like July 31, 2011,” Kunins stated. Here’s what we see:

  • Facebook–164 million IMs from 3 million users, or 55 IMs/user. That’s 3 million users (of our 35 million users who are actively using Facebook-connected features with us each month) signing into Facebook Chat from Messenger that day, which connects them to their ~130 Facebook friends automatically, and actively having about 10 IM conversations, each of which contains about 5-6 messages.
  • Yahoo!–24 million IMs from 48 million users, or 0.5 IMs/user. That’s 48 million users who have invited and added at least one Yahoo! friend to their Messenger friends list, and have signed into Messenger and had a conversation that day. The average number of Yahoo! friends people have added is only 3.2 (not surprising since they have to re-invite them one by one), and the total engagement follows suit,” noted Kunins.

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