At Next Web Conference in Amsterdam, Microsoft announced the launch of “Messenger Connect” – a new way for partners & developers to connect with Messenger.
Messenger Connect allows web, Windows and mobile app developers to create compelling social experiences on their websites and apps by providing them with social promotion & distribution via Messenger.
“Messenger Connect brings individual APIs we’ve had for a long time (Windows Live ID, Contacts API, Messenger Web Toolkit, etc.) together in a single API that’s based on industry standards and specifications (OAuth WRAP, ActivityStrea.ms, PortableContacts) and adds a number of new scenarios<” stated Microsoft.
MC provides developer and partners with three big things:
- Instantly create a user profile and social graph information allows shared customers to easily sign-in and accesses their friend’s list and profile information;
- Drive engagement directly through chat indirectly through social distribution;
- Designing for easy integration in your technical environment.
For consumers, this begins with letting you stay in touch from not only Messenger experiences but also from the sites that partners are building. Critical to this endeavor is that we do this in a manner that you own and control.
Messenger Connect is designed with security and privacy as foundational elements.
“Websites cannot access any of a user’s non-public information from Windows Live without prior consent from the customer through an experience that could look like the image shown,” noted Microsoft.