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Matthew Liu talks about YouTube’s Insight and Sponsored videos

Greg Jarboe interviews Matthew Liu, YouTube Product Manager at SES New York about YouTube’s Insight and Sponsored videos. Liu discusses how Insight, an analytics tool, allows users and advertisers to learn more about their videos and how much traffic they are receiving. Liu also discusses Youtube’s new sponsored video tool, which he describes as “Adwords” for Youtube. Liu says Youtube is committed to working with advertisers, content partners and users in order to make its platform the best it can be.


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