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Matt Cutts on generic TLDs (.com, .net, etc.) UK SERPS

Matt Cutts of Google made a referal post about the question on the webmaster video embedded below. There’s a couple effects going on: “- first, we’ve been making changes that make it much more likely to see .com’s in the UK. I’d say that’s 80-90% of the changes that people’re seeing. Most of the generic TLDs (.com, .net, etc.) that’re showing up now are .com sites like tescofinance.com and churchill.com that’re relevant to the UK even though they don’t end in a .co.uk. – I’ve been following some of the examples people’ve pointed out. I remember kiva.org in particular was mentioned and that probably is off-topic for the UK. I dug into that one, and it was an unrelated ranking experiment that was going on that we changed.”

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