New ways for developers to put users at the center of apps and payments, announced at the Google I/O Wednesday afternoon, such as enabling users to pay with multiple Google payment optons now available at their fingertips to use in third-party apps, mobile sites, as well as on Google Assistant.
For developers this Google Payment API, enables them to turbocharge checkout conversion, increase sales and reduce abandoned carts by offering users an easy way to pay with credit and debit cards saved to their Google Account like “a credit or a debit card previously saved via Android Pay, a payment card used to transact on Play Store or a form of payment stored via Chrome.”
Earn more from apps with completely redesigned from the ground up AdMob with Material design applied acroos all aspects now delivers richer insights and in-app experinces such as:
“With over 1 million apps across iOS and Android, AdMob has paid over $3.5 billion dollars in ads revenue to developers. But there’s more we can do to help you succeed.”
Deeper insights to metrics that matter most to you, with integrated Google Analytics for Firebase into the AdMob. Just link AdMob and Firebase accounts to access detailed ad revenue data and user insights like time spent in the app and in-app purchases.
Universal App Campaigns (UAC) that scales developers reach and maximizes app installs across Google properties: Google Play, Search, YouTube, Gmail and Display Network—today, received all new innovations such as:
Engage users in key moments of discovery with new UAC ad placements on the home and app listing pages in Google Play Store. These new placements help developers reach users in “discovery mode” as they swipe, tap and scroll in search of their next favorite app.
Smart Bidding in UAC help discover more high-value users with tailor bids – target cost per acquisition (tCPA) or target return on ad spend (tROAS) based on objectives: installs, events and, coming soon, value.
This update starts rolling out to iOS and Android developers and advertisers in the coming months.
Lastly, App Attribution Partners, a new measurement program designed to integrate data from 7 global companies right into AdWords, ensures consistent, reliable and more granular data for review app metrics. “Now you can take action with confidence and stay on top of your business performance.”
Firebase Analytics gets new features and integrations and a new name, as Google retires Firebase Analytics, and going forward said, “all app analytics reports will fall under Google Analytics brand.”
Google notes, app analytics will continue in both Firebase console and in Google Analytics. And, you’ll see app analytics referred to as Google Analytics for Firebase in Firebase and related documentation.
Here are the highlights of latest generation of app analytics features:
App analytics fully integrated with AdMob can connect revenue, impression and click data with event data collected by Firebase SDK. For developers, the ad revenue can be factored into analytics data to capture each app’s performance.
All of this is available in the latest Google Analytics app reports and / or in the Firebase console.
Custom parameter reporting enable to egister up to 50 custom event parameters and see their details in Analytics reports. Apply Audience and User Property filters to custom parameter reports to identify trends among different segments of your userbase. Start using custom parameter reporting in the detail report for that event.
Firebase-tracked install (first open) and post-install events can now easily be imported back into both DoubleClick Campaign Manager and DoubleClick Bid Manager as conversions. The goal of this integration is to allow app data from all networks to come together in Google Analytics, for making better advertising choices using all the data collected.
Real-time analytics for everyone as both ‘StreamView’ and ‘DebugView’ are now available to general public. These features help see how real-world users are interacting and performing with your app right now.
Some background, “StreamView visualizes events as they flow into app reporting to give how people around the world are using app, right down to the city level. The Snapshot lets you zoom-into a randomly selected individual user’s stream of events.”
“DebugView is a terrific tool for app builders that shows you events, parameters and user properties for any individual development device. It can also highlight any events that contain invalid parameters.”
Lastly, as mentioned above, Firebase Analytics is now fully a part of the Google Analytics family.
Google open sources Firebase SDKs, now using GitHub as a core part of its toolchain enabling everyone to contribute.
The SDKs are being licensed under Apache 2.0, with following products being open sourced today:
Further, Google says, that they will also open source Android SDK as well.
Firebase iOS SDK 4.0, open sources Realtime Database, Auth, Cloud Storage and Cloud Messaging (FCM) SDKs.
Firebase Admin SDKs including Node.js, Java, Python are now fully open source for accessing Firebase on privileged environments.
Check out now on GitHub for SDK issues and requests.
Google has also rolled out today an ability for advertisers to schedule imports of offline conversion data on a daily or weekly basis. “Importing conversions lets help see how online ads affect offline sales and other valuable actions.”
- In AdWords, click the Tools tab, and select Conversions. If you’re using a manager account, click Conversions in the menu on the left.
- In the menu on the left, click Uploads.
- Next to “Source,” select the source of the file you want to import. The options are “Upload a file,” Google Sheets, HTTPS, and SFTP. To schedule uploads, select Google Sheets, HTTPS, or SFTP. (You can’t schedule uploads if you select “Upload a file.”)
- The next step depends on the source you selected above:
- If you selected Google Sheets, click Choose file to locate the template you’ve filled out and saved with your offline conversions information.
- If you selected HTTPS or SFTP, enter the URL for the file and the username and password to access the file.
- Check the box next to Schedule upload.
- Next to “Frequency” select Daily or Weekly, and select the time to upload your conversions.
- To upload your file now, click Upload and preview. This is strongly recommended, because it will let you make sure that everything is working properly before your conversions are automatically uploaded as scheduled. To import the conversions into your account, click the Action dropdown menu and select Apply. (Keep in mind, there’s no “undo” option after this point.)
- Click Save to save your schedule.