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Massive Inc. hosts first In-Game Advertising upfront event

Massive Inc., a wholly owned subsidiary of Microsoft and a leading network for video game advertising, today is closing a momentous year with the first in-game advertising upfront event. Game publishers and advertisers will gather at the event to preview next year’s game content and lock down advertising opportunities for 2009. In addition, Massive announced today a multiyear, multititle partnership with Activision Inc. and formally introduced JJ Richards as the new head of Massive, adding to its long list of successes in 2008.

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