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Mark Zuckerberg ‘Office Desk’ Image; Facebook.com Captures 1 in Every 11 Internet visits in US

Right after filing for the IPO, Facebook CEO, Mark Zuckerberg posted a image of his “office desk.” The picture on the desk has sign that says “Stay Focused & Keep Shipping” — a clear message to the team members at Facebook to not become distracted with all of the attention the IPO is sure to generate.

Check the photo yourself and discover what else Zuckerberg wants to say throguh the picture:

Mark Zuckerberg's Office Desk

Experian Hitwise today in a blog post reveals how much of a behemoth the website itself is in the US and other markets:

Facebook Friends

  1. Facebook captures one in every eleven Internet visits in the US
  2. 1 in every 5 page views occurs on Facebook.com
  3. Average visit time on Facebook.com is 20 minutes
  4. Facebook’s audience skews slightly more female than the online population as a whole
  5. Ages of Facebook visitors are indicative of the website’s strength in the marketplace, with relative parity in distribution of its visit share by age vs. the online population
  6. Facebook under-indexes in visit share from the most affluent income group. With that said, Facebook’s size more than makes up the difference; the site wins 499,949,430 visits from the most affluent income group versus YouTube’s 223,732,591 visits and Twitter’s 15,166,795 visits.
  7. Facebook became the #1 ranked website in the US on March 9, 2010
  8. “Facebook” is the most searched term in the US and Facebook-related terms account for 14% of the top search clicks
  9. Facebook users are highly loyal to the website; 96% of visitors to Facebook.com were returning visitors in January 2012
  10. Internationally, Facebook ranks in the top two websites in every market except China, where Sina Weibo, Baidu Zhidao and Renren are the dominant social networks.
  11. Facebook’s largest footprint is in Canada, capturing almost 12% of all visits in that market. It also recently surpassed Orkut, placing it behind only Google Brazil in market share.
  12. Over 1.3 billion visits to Facebook a month from the UK Internet population – making Facebook the second most visited website in the UK after Google.
  13. 500 million hours are spent on Facebook in the UK every month. The average session time for a user visiting Facebook is 22 minutes.

Pew Research Center’s Internet & American Life Project has also revealed its findings about Facebook’s users, and how they engage with the site, through a combination of survey responses and review of real user data:

  • Facebook users make seven new friends a month on average
  • 40% of Facebook users in our sample made a friend request, but 63% received at least one request.
  • 80% of friend requests are accepted.
  • Users in our sample pressed the like button next to friends’ content an average of 14 times, but had their content “liked” an average of 20 times.
  • Users sent 9 personal messages, but received 12.
  • 12% of users tagged a friend in a photo, but 35% were themselves tagged in a photo.
  • Women make over three times more status updates than men.
  • 37% of shared content is liked by a friend.
  • 55% of users comment on a friend’s content at least one a month.
  • For the majority of users, their friends have more friends than they do.
  • The relationships of users’ friends with each other tend to be very sparse – it tends to be the case that the majority of your friends do not know each other. Just over 10% of the average user’s friends are friends with each other too.
  • Through friends, and friends of friends, alone (two degrees of separation), users can reach a mean average of around 150,000 other users.
  • 20-30% of Facebook users are “power users”, with over two fifths of these engaging frequently in one specific activity, such as ‘liking’ things, sharing or tagging photos, sending private messages or sending friend requests (most of us can probably identify at least one friend from memory who obsessively tags friends in photos or is constantly ‘liking’ everything, for example). Only 5% were power users across four or more of these activities.
  • Because power users create an ‘imbalance’ in activity: for the average user, it’s more common to be liked than to like others; more messages will be received than sent; and people will be tagged in photos more often than they tag others.
  • Users really don’t like the ‘poke’ button (which might explain why it was marginalised to a drop-down menu on the Facebook site last year). Just 6% of users poke others. But there are also ‘power pokers’, who send and receive pokes at least once a day.
  • Facebook users – particularly power users – are more trusting than other people.
  • Users with more friends and who are members of more Facebook Groups tend to be more politically engaged.
  • Those with a longer and higher standard of education tend to have a more diverse range of friends (both on Facebook and offline).
  • Facebook doesn’t seem to be losing steam – there’s no evidence at all of ‘Facebook fatigue’, even among its most long-term users.

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