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Marissa Mayer Talks “Contextual Discovery” At LeWeb 2010 – Google’s Results Without Search

At the LeWeb ’10 in Paris, France, Google’s Marissa Mayer talked about Google’s next big thing, she coined it “contextual discover.”

Contextual discovery, Mayer explained, encompasses “local Search, Maps, Earth, Latitude, and all the local products.” By “taking a users location as a piece of context for finding what they want without them actually searching for anything.”

TechCrunch describes this as “Google results without the search.” Yes, Google is offering up results, possibly search results, without your actual intent searching for keywords.

Mayer examples:

The idea is to push info to people. It’s location in context. Inside the browser and a toolbar, can we look at where people have been going on the web — then we deliver it. But it’s a big UI challenge. In the browser it might be a panel on the right or bottom that complements your browsing. On the mobile phone, it’s where you’re in the physical world. We can figure out where the next most useful info is. In a restaurant maybe it’s a menu. Or maybe it’s a social menu. It’s about explicit and implicit location.

Yes, Google wants to “push info to people” based on their location and what they are doing.

When will we see what Google is working on? Mayer said, it’ll be out next year.


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