diTii.com Digital News Hub

Sign up with your email address to be the first to know about latest news and more.

I agree to have my personal information transfered to MailChimp (more information)


Marissa Mayer Talks About Talks Her New Role, LBS and Google’s Groupon Bid

MediaBistro interviewed, Marissa Mayer about her new role at Google and several related issues. Mayer is asked during the interview about Google’s failed bid to acquire Groupon. She doesn’t speak directly about the deal itself or why it didn’t come together. However she does suggest that;

“When you look at our overall suite of services, especially around our advertising, we already have some things that’re like [Groupon],” said Mayer. “[We’ve] things like coupons and offer-extension ads that allow merchants to basically make offers to our users. And, so we’re looking at how can we take that technology and put it to use especially in the location space.”

Mayer also dismisses the idea that startups are now wary of being acquired by Google, saying that the scale that Google can offer is attractive and useful to these companies. She adds that the relatively new policy of letting acquired entities operate as “autonomous units” will allow them to continue on as though they were still independent. Mayer cites YouTube as a historical example and Slide a more recent example of this.

Watch the part 1 of the interview:


Share This Story, Choose Your Platform!

Get Latest News

Subscribe to Digital News Hub

Get our daily newsletter about the latest news in the industry.
First Name
Last Name
Email address
Secure and Spam free...