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Manage AdWords on Your Mac

We all have heard about how wonderful it is to work for Google and the fact that for most people working there, it is better to  be at work than at home. Well, after reading, watching and being amazed again and again, the conclusion is that you don’t even need a home anymore once you’re working for this company. Obviously, to offer your employees such conditions you have to be in a really good financial position, or just spend money without any logical reason, but Google has a strong engine pushing it forward, so it is not a question of useless expenses, in their case.

AdWords is the main source of revenue for Google, offering pay per click (PPC) and site-targeted advertising for both text and banner ads. The AdWords program has local, national and international distribution, and the text ads are short, consisting of one title line and two content text lines, while the image ads are using the standard sizes according to Interactive Advertising Bureau’s (IAB) specifications.

AdWords Editor is a free application from Google that enables you to download your AdWords account to your computer, make all the changes you had in mind and then upload your revised campaigns to the Internet. Nothing easier than that!

Yesterday, the AdWords Editor became available to the Mac users, so if you’re running Mac OS X 10.4 or later, feel free to grab it and start working on your ads using your beloved Apple computer! If you’re one of the happy owners of a “Mactel”, then you don’t have to worry, because the AdWords Editor for Mac is a Universal Binary application that works natively on both PowerPC and Intel-based Macs.

Since this is a free application, as I said earlier, all you have to do is download it .

Google, AdWords, Apple, Mac

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