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Making Google Analytics Speedier: ‘Cache Reports, Control Report Calculation’ and More! Features Added

February 27, Google Analytics received three new features to help improve your experience and make crunching even massive quantities of data easier:

Watch your reports load
Google Analytics today added a visual indicator that will report the progress of loading report.

Google Analytics: Watch Reports Load

Load reports only once
Until today, when navigating through Google Analytics, each report takes some time to calculate — now Google has turend off that loading time. With that, “the data behind most of your reports will cache on your computer as long as you have the Google Analytics interface open. If your most recent data does update, we’ll keep you in sync,” informs Google.

Look for this at the bottom of your reports to know if they’ve been cached.

Google Analytics: Refresh Report

Control your report calculation
In the coming weeks, Google will be peeling back the curtain on how “fast-access mode” works and letting you control the number of visits used to calculate reports.

Out with the old: fast-access mode
If a report requires calculation on more than 250,000 visits, we select a statistically random sample of 250,000 visits and estimate the report results based on that data. This makes reports faster to load, and our testing indicates that the data returned is highly accurate,” explains Google.

In with the new: control your report calculation
Now you will have the ability to control the number of visits used to calculate your reports, and we inform you of exactly how many visits are used in report calculation.

To use the new report calculation control, “click the new icon (square cube graphic) in the upper right of your report when you see a message that your report was generated with a percentage of your visits. Then you can drag the slider to your desired number of visits: we will automatically recalculate your report and remember this number for all reports until you log out,” Google explains.

Try experimenting with the control to find the number of visits that is right for your data – you might be surprised with how few you need.

Google Analytics: control report calculation

Additionally, Google also reducing the number of visits at which Google begin to statistically sample reports from 500,000 to 250,000. “This change will increase overall speed, particularly if your account has large amounts of data. Anyone who hits this limit will experience faster load times, even if they were not previously entering fast-access mode,” Google explained.

If you wish to use the old visit limit, simply drag the slider to the appropriate level.

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