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Mahalo Follow Toolbar Allows Viewing Mahalo’s Human-powered Search

Mahalo Follow is a new toolbar that allows you to view Mahalo’s human-powered search results next to the results from the major search engine of your choice or have them appear in response to pages you view on the web.

Mahalo Launches With Human-Crafted Search Results from me in May explains more about the Mahalo service — Jason Calacanis’s challenge to Google and the other major search engines that human editors can craft better results than algorithms. But nearly two months after its launch, fair to say that the major search engines aren’t shaking in their boots, as Mahalo has yet to gain any serious traction.

Enter Mahalo Follow as a solution. Understanding that searchers just aren’t going to give up their favorite search engines, Mahalo Follow is designed to complement regular results.

“It’s extremely hard to get off of Google. I’m having a hard time, and I run a search engine,” Calacanis told me, when talking about the new toolbar. “It might be a fool’s errand to get people off. If you can’t get them off, maybe you can get them adjacent.”

Do a search, and the toolbar puts Mahalo results next to the search engine you used. For example, here’s a search for “simpsons movie” done with Google:

I did that search via the Groowe toolbar in my browser (a great toolbar that I highly recommend). I could have done it using the Google Toolbar, Firefox’s native toolbar or from the home page of Google or another search engine. The result would be the same — Mahalo checks to see if it has a match for what you searched for and, if so, opens up a sidebar window showing its results.

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Mahalo, Mahalo Follow, Search, Web Search, Search Engine, Search Results, Human-powered Search Results, Toolbars, Addon, Add-ons, Softwares

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