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Location Targeting in AdWords Updates, Applicable After July 8, 2011

City Targeting or Location Tageting was added to 17 addition cities in February this year, today, as part of planning for future improvements, Google announced several changes to AdWords location targeting capabilities. These changes will start occurring after July 8, 2011, and include:

  • Due to changes in real-world geography or the existence of duplicate or overlapping location targets, certain location targets in countries such as Japan, Denmark, Spain, and the Netherlands, among others are removed. For e.g., in 2010, six provinces were abolished in Finland, and while you’ll no longer be able to target these provinces, you can continue targeting cities in Finland. You won’t be able to target these provinces in AdWords, but you’ll be able to continue targeting cities in Finland. After the changes take effect, you won’t be able to add locations that’re listed here to new campaigns. If you’re currently targeting any of these locations in your existing campaigns, you should migrate them to the recommended targets in the list. Otherwise, Google will migrate them automatically. Please review the list carefully since some of these changes will result in migration to larger locations.
  • Sunset of custom shapes (multi-point or polygon targets): You’ll no longer be able to add multi-point targets in AdWords. You’ll still be able to view and delete existing shapes in your current campaigns, and Google will continue to use them until the end of 2011. After that, all polygon targets that are still present in your AdWords campaigns will be migrated to available locations such as a nearby city or a map point with a radius. Google encourage you to replace your polygon targets with these alternatives or automatic migration will happen at 2011 end.
  • Removal of “Show address in the ad”: In some countries, you currently have the option to show an address with your ads by checking “Allow address to show in my ad” option for campaigns that target an area around a map point. This option will no longer be available. If you want to display your business address or phone number, you’ll need to use AdWords location extensions,” explained Google.

[Source: Inside AdWords]

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