Google moved “location setting” to the left-hand panel of the search results page to make it easier for you to see and control your preferences. With this new display you’re still getting same locally relevant results as before.
To see your settings, you could click “View customizations” on results page and to modify them you could click “Change location” next to a variety of search results, such as maps and movie listings.
The new interface is rolling out now and will be available in more than 40 languages soon.
“We’re not changing anything about how we use location information to improve search, so it doesn’t change our existing privacy policies,” stated Google.
More Info: Help center