Today, millions of businesses use Facebook, Instagram and Messenger together to interact with customers, Facebook is making it easier to manage communications across all three networks in a single place, with ability to link accounts.
With this integration, it’s now easier to quickly scan for new enquiries and respond to Facebook comments, visitor posts, reviews, messages and Instagram comments directly from the updated inbox by tapping on the content you want to answer within a single app and save time.
To connect Facebook and Instagram accounts, “simply click on the messaging icon at the bottom of the Page while you’re in the Pages Manager App, then navigate to Instagram tab and log in to your account.” Those whose accounts are already connected via Instagram adverts, will receive the update automatically, “with Instagram comments starting to appear in Page inbox. “
Messenger interactions are already integrated into the Page inbox. Those comfortable with existing process, can view and respond to Instagram comments directly within the Instagram app.
Businesses can also now see basic information about the people interacting with them by simply tapping the person’s name, “will show their publicly profile, as well as their previous interactions with your business.” This feature is currently available for all Facebook interactions in the inbox.
Finally as the company said over time, additional engagement to improve the speed and ease while responding to customer messages will add.
The updated inbox will be rolled out globally to all users of the Pages Manager mobile app in the coming weeks, and will soon be available on other devices.
Facebook has also updated its advertising guidelines to exclude fake news sites from generating revenue from the Facebook Audience Network. In a statement issued to WSJ, the company said, “We have updated the policy to explicitly clarify that this applies to fake news.”
Adding, “We vigorously enforce our policies and take swift action against sites and apps that are found to be in violation. Our team will continue to closely vet all prospective publishers and monitor existing ones to ensure compliance,” the spokeperson said.
Also, Facebook’s revised policy about banning these publishers reads:
“…content that is illegal, misleading or deceptive, or that promotes regulated goods, pornography, adult products or services, casual dating, violence, weapon sales, online real money games of chance or skill, work-at-home schemes, spy cameras, fake news or anything that falls within any other categories that are prohibited by the Facebook Community Standards, with the exception of apps or sites that display news editorials featuring the above content or if you have our prior written permission.”
In addition Google is implementing a policy change as well that bars sites displaying fake news from using ads from the Google Display Network. This is an attempt to cut off their potential revenues.
Accordingly, Google issued the following statement:
We’ve been working on an update to our publisher policies and will start prohibiting Google ads from being placed on misrepresentative content, just as we disallow misrepresentation in our ads policies. Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose of the web property.
At its first Social Good Forum, Mark Zuckerberg, announced tools that empower Facebook’s community to do more good in the world and help keep them safe. The new tools announced include:
- Community Help, a new feature that lets you ask for or offer help, including shelter, food and supplies after a natural disaster
- Safety Check, a simple way to let friends and family know you’re okay during a crisis, will now be triggered entirely by our community, not Facebook
- Expanding Fundraisers so people can raise money for more than 750,000 nonprofits and add a donate button to Live videos and posts
- Nonprofit partnerships with Movember this month and the Bill & Melinda Gates Foundation on Giving Tuesday
To give partners and the industry more clarity and confidence about the insights, Facebook updates Metrics and Reporting:
Increased Third-Party Verification. Through additional third-party reviews, company is exploring to “validate the reporting offered to partners”, as well as launching an ability to “verify display impression data through third-party viewability verification partners, including Moat, IAS and comScore.”
For publishers, Nielsen’s Digital Content Ratings (DCR) will provide verification for video metrics and allow for comparable digital and TV metrics in its Total Audience Measurement.
Facebook said they are also working with its Client Council memeber to build more measurement solutions. The announcement with more details will be made in the coming weeks.
Also, communication on metrics updates will be more frequent now.