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Live Search Maps/Virtual Earth Advertising “Highlighted Listings, Sponsored Listings and Brand Finder”

Chris Pendleton, Virtual Earth Technical Evangelist posted about the 3 types of advisement abailable for you on the Live Search Maps site named as “Highlighted Listings, Sponsored Listings and Brand Finder.” Among 3, the first one is available for orders via the Virtual Earth platform licensing group . To advertise on Live Search Maps via the Highlighted Listings program send mail to the Virtual Earth Licensing.

Highlighted Listings allows for additional exposure of your brand through Live Search Maps without tampering with our algorithm to produce the most relevant user results,” Pendleton revealed. “The program has been hugely successful […]. “The program has been hugely successful […]. You can package this with your Virtual Earth licensing agreement. If you’re a current customer (or not a customer, but want to be one) you can sign up for Highlighted Listings and at the same time use Virtual Earth’s API for your applications! It’s a great user experience to be redirected from our Live Search Maps consumer site to a site that’s using the same map interface they just left.”

Sponsored Listings is the simplest advertising on Live Search from Yellow Pages.com. Once you get on their ad platform, you will just appear on Live Search Maps in the text-based ads.

Brand Finder is a called “discoverable” advertising which means it’s always on regardless of your search. Pendleton noted that Microsoft was yet to build a full scale business model around the advertising option, but this is not to say that implementations are not already a part of the platform. With Brand Finder, the generic icon of a location delivers a pop-up screen or rollover with additional information.

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