Microsoft unveiled “Live Search cashback” “The Search That Pays You Back” in May, that promises to pay back a portion of the purchase price — ranging from about 2 percent to more than 30 percent — to people who use it to find designated products and buy them online from participating retailers.
Paul Dillon over at Live Search Blog announced that the Live Search cashback is now live on eBay, that means “Buy it Now” offers will be eligible for cashback rewards. With eBay’s expansive catalog of products, from jewelry to electronics, you’ll start to see more cashback ads appearing in our search results. That means more ways for you to save.
You’ll see three primary differences between this user experience and other cashback user experiences:
- There’s an eBay ad with a cashback gleam (the cashback icon in the image here).
- Instead of going into the Live Search cashback experience, you now go directly to the advertiser’s website, which in this case is eBay.
- The cashback gleam follows you throughout your eBay shopping experience. This is good continuity for the consumer and something we want to do more of, but it takes a bit of work on the advertiser side to enable this.
Previously, CashBack program was based on destination site experience, means consumers research a product category on Live Search and then click a Live Search cashback ad to head over to cashback for the best deal. But now, with Microsoft & eBay tie-up, the cashbask program is made as direct-to-merchant experience, — means “cashback would integrate directly with advertisers from the search results page. In this experience, advertiser’s ads will appear with a cashback gleam. When shoppers click the gleam in the ad, they head directly to the advertiser’s site.”