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LinkedIn Supercharges Pages with New Power Tools

Back in November, LinkedIn introduced the next generation of Company Pages, called ‘LinkedIn Pages.’

Newest Pages was built from grounds up to encourage conversation between active communities and businesses, customers and followers.

In addition to new Page, the company also added powerful tools to foster constructive conversations between over 590 million active members and 30 million Pages.

Here are the highlights of the new powers available to Pages:

Page Analytics

This tool aims to help to know not just the number of followers, but the right followers as well.

Simply, make use of the Follower Analytics to know more about the followers demographics.

Another tool, known as ‘Visitor Analytics,’ helps to see the number of visitors to visiting a page, as well as the change in visitation over a selected period.

Using these analytics tools, admin can understand their visitors interest so they can update content accordingly.

Content Suggestions

Designed to empower content marketer to display the topics that are currently trending for their community by simply selecting audiences from all LinkedIn members, page followers, or employees.

To see the most engaging articles, simply click on one of the topics.

Additionally, it can also help on learning about community and get answers to questions for example:

  • What is my community interested in?
  • Am I posting content that matches their interests?
  • What can I re-share that my community will engage with?
  • So we can all be Content Strategists now…..!

Pages Toolkit

Also, called as “popeye spinach” internally, it contains easy-to-follow guides covering the following six topics:

  • A Checklist for the Perfect Update
  • A Campaign Optimisation Guide
  • How to use Content Suggestions
  • How to get the most out of Pages Analytics
  • How to set-up a Page
  • Everything you need to know about Pages

Additionally, those located in the Australia, Southeast Asia, or India can get 10 more examples of exceptional LinkedIn Pages loalized for their market.

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