LinkedIn, the professional social network had rolled out nes features such as Reconnect with a Colleague, See Who’s Searching for You, and also letting people to fine-tune their profile.
First up, the a new connection history features, that makes it easy for people to remember and connect to people they met in the past with a simple access to connection history via going to a connection’s profile and clicking on “Contact and Personal Info.”
Another new features enable people to see who’s checking you out with “Search Appearances,” now shows how many people found you in LinkdedIn search, alongside their companies and job titles are shown as well.
The company notes, soon, they will show keywords as well, that helped people search for you.
Also, launched are profile customization features that enable professionals who simultaneously hold multiple current positions, to reorder their experience section of LinkedIn profile. Additionally, volunteer and education sections can also reorder by just hovering on the right of the position and drag to up or down.
LinkdedIn also now enabled expanded profile on desktop with an easy to view all connection’s details, including information on past and present positions, Groups joined, and recommendations. People can also express their point with visual comments by adding images to any comment.
Finally, people can now timely respond to messages with a new quick reply suggestions on both desktop and mobile — by simply tapping on the reply suggestion.
In addition, the company also streamled the way advertisers create and manage their advertising campaigns with key updates including: Contextual guidance with best practices and tips are now available at each step in the campaign creation process.
The improvements to navigation making it more intuitive includes clarifying delete campaign functionality, increased discoverability of campaign end dates. Also, the ad rotation options is now moved to where campaign bid and budget are set up.
LinkedIn has also move some key tools to under “account assets” located in the top navigation for efficiently managing Insight Tag, API keys, targeting, conversions and more, including features like Matched Audiences and Lead Gen Forms.
With LinkedIn now hosting over 13 million Company Pages, the company has released a new LinkedIn Company Pages Playbook, to help professionals draw up the perfect game plan as it includes:
- The basics of creating a Company Page
- A rundown of analytical tools and metrics
- Tips on maximizing reach with LinkedIn Sponsored Content
- Guidance for crafting objective-based strategies
- Best practices for updates that break through the clutter
- How to target the right audience and boost engagement
“LinkedIn Company Pages tend to rank highly in search results, and many people seek them out directly on the LinkedIn platform. This visibility is good news for businesses, because there are a number of features and tools that enable you to spotlight your offerings and uniqueness in really slick ways.”
Check out the LinkedIn Company Pages Playbook here.