LinkedIn has rebuilt company pages from the ground up, which comes with a powerful new content
LinkedIn has rebuilt from the ground up the next generation of Company Pages to serve the community of over 590 million members with 30 million pages.
The new pages experience is built with a powerful new content suggestions feature.
Not only the rebuilding of new experience, but LinkedIn is also rebranding Company Pages, no known as “LinkedIn Pages.”
A series of new key features will be rolling out to LinkedIn Pages that include:
To make that easier, LinkedIn is introducing a brand new content suggestions feature.
This feature will help business to know the type of content that will add value to their community and help to grow an audience.
The new Content Suggestions feature will surface topics and content which are trending with a business’s target audience on the platform.
Using these insights, a business can now curate and create content for their audiences to engage.
Employers can customize Career Pages to offer a look into their company’s culture, jobs and what it’s like to work at their place to current and potential talent through a “Life” tab and a “Jobs” tab.
Here is an image of the new Content suggestions feature:
Conversations Using Mobile App
Page admins or Community managers can now post updates and respond to comments right from the LinkedIn mobile app for iOS and Android.
Additionally, admins also will have an ability to associate their page with hashtags, share documents, including PowerPoint presentations, Word Documents and PDFs in addition to the ability to post images, native video, and text.
In addition to content suggestions and mobile app improvements, LinkedIn also announced the following new features:
Organizations will be able to share their employees’ public posts from their Pages.
Ability to respond to and re-share any public post on LinkedIn where a page is mentioned, such as customer testimonials and product reviews.
Here is an image showing LinkedIn Pages’ ability to discover and reshare employees public posts:
Access Pages from Third-party Tools
By improving its APIs LinkedIn now allows third-party tools to access Pages.
For example, admins can now receive notifications within Hootsuite when there is an activity on their LinkedIn Page.
LinkedIn is also working to bring funding insights and key investors on LinkedIn Pages with Crunchbase.
These updates to Pages have started rolling out in the US. and will be available to all business worldwide over the coming weeks.
Here’s a video that demonstrates new LinkedIn Pages experience: