The ROI Research study, entitled “S-Net,” sponsored by Performics (a search engine marketing company), involved surveys of 2,997 individuals who actively use social networks.
S-Net, the study looks to see the impact of social media and understand how today’s users interact with it. The major name that surfaced in the study is LinkedIn, according to 59% of those surveyed.
Of the participants who’ve an active LinkedIn account, half visit the site at least once per week and one-fifth visit at least once per day. The active use of LinkedIn spiked dramatically during the height of the recession, when more than two-thirds of active users visited at least once per week, and the increasing popularity of LinkedIn has been blamed on the slow job market.
Performics’s CEO, Daina Middleton, stated, “Individuals have embraced social networking as a means to actively manage their personal viability in the global economy.” Middleton sites recent additions to the site as well the increase in unemployment rate seen in May as reasons for LinkedIn’s current appeal.
Here’re some of the social network